w8less
CGI
3D 
CGI
3D /BRIEF & DECISION
TASK
To promote a St. Valentine’s capsule collection of the Ukrainian fashion brand W8Less
SOLUTION
We developed a series of CGI videos, putting the 3D-generated multilayered heart — the collection’s signature element — into iconic architectural landmarks of Ukraine.
Hearts on the Odesa Opera House, Lviv Town Hall, and the Motherland monument in Kyiv became tender love confessions to the cities.
/OUR REACH
KEY
NUMBERS
NUMBERS
2M+
VIEWS
$0
MEDIA BUDGET
3
cities & <br> locations
OUTCOME
The campaign went viral, reaching over
2 million organic views across Instagram and TikTok. Prominent local media platforms such as KyivPost and UkraineNow also praised the campaign.
KEY
NUMBERS
TAKE CONTROL
