Fortnite
GAME DESIGN
CITY MODELLING 
GAME DESIGN
CITY MODELLING /PROBLEM & SOLV
TASK
Just like on YouTube, Fortnite rewards popular content creators with real money. But on Fortnite, the contents are custom maps, created by players. Together with Havas Play Paris, Havas Digital Kyiv, and UNITED24, the official fundraising platform to rebuild Ukraine, we created a Fortnite map to take advantage of this monetization system.
SOLUTION
Streamers and OOH attracted gamers on the map. Players from all over the world did not only come here to have fun while raising money: they also used the map as an expression hub to show support to Ukraine using in-game features on the map.
/OUR REACH
KEy
NUMBERS
NUMBERS
1.3B
BILLION REACH
25
awards taken
100K+
UNIQUE PLAYERS
RESALTS
A global launch using OOH media & streamers from 10 countries worldwide.
KEy
NUMBERS
LET'S TALK
